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FINDING A NICHE IN THE MANUFACTURING
SPACE & MAKING I.T. SIMPLE

Growth Lanes - Organic Market Share | Technology

The Growth Opportunity:

BSGtech, a technology partner providing comprehensive, full-service I.T. solutions, grew its successful business over the last ten years by supporting numerous organizations in an array of industries. With a philosophy of being "everything to everyone," they lacked a focused sales strategy that would allow them to continue to grow effectively. We recognized they had developed specialized skills that we could elevate to provide value to select market targets through our discovery process. There was an opportunity to evolve their brand to be uniquely positioned to solve problems in a few niche market categories, but their manufacturing offering rose to the top. The BSGtech offering was well matched to serve the growing need for the digital transformation of work practices, systems, and security. Red Caffeine is helping tell that story.

The Highlights:

  • Developed a new logo, tagline & brand story to modernize & evolve the brand 
  • Analyzed current client mix & marketplace needs--chose to lean into the Manufacturing & Supply Chain industries given expertise & experience
  • Used consumer insights to create their value propositions & targeted contact list
  • Built a manufacturing & supply chain lead generation campaign that includes a 12-week, multi-touchpoint customer journey

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

Growth & Strategy Planning Steps

MARKET RESEARCH & CLIENT
INTERVIEWS
BRIEF DEVELOPMENT

BUILDING A REVENUE
GENERATION SYSTEM

Growth & Strategy Planning Steps

NEW WEBSITE & SALES TOOLS
LIST IDENTIFICATION & BUILDING
ANALYTICS & CRM INTEGRATIONS

DRIVING
GROWTH

Growth & Strategy Planning Steps

INDUSTRY-SPECIFIC LEAD
GENERATION CAMPAIGNS

MEASURABLE OUTCOMES

BUILT NEW LIST WITH OVER 1,000 HIGH-QUALITY, TARGETED PROSPECTS <br />100% REAL-TIME KPI TRACKING AND CRM INTEGRATION

CLIENT TESTIMONIAL

“Red Caffeine has been instrumental in resetting our brand foundation and helping us focus on how we’ll grow in the future. I appreciate how they look at our whole business and provide recommendations in many areas, and I truly enjoy the partnership."

Michael Kahn
President

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?