ARYZTA

Developing an Interactive Mobile App & Live Show Experience

Developing an Interactive Mobile App & Live Show Experience

Donut App Generates Trade Show Traffic

Aryzta is a global supplier to the food service, retail and QSR sectors with a specialty focus on the baking and pastry market. They operate 54 bakeries across Europe, North America, South America, Asia, Australia and New Zealand.

Challenge

Aryzta, a premier supplier to Tim Hortons, was set up to attend the Franchise Owners Convention where they were looking to attract and gain insight from store owners. Aryzta needed an experiential marketing plan that would draw people to their booth and give them a one-of-a-kind, engaging brand experience. In addition, they wanted to use this convention as a way to generate real feedback on future market opportunities and potential in-store experiences. Brands like Heinz and Pepsi were also making an appearance, so they knew it would be a challenging task to create an experience that stood out from other vendors.

Developing an Interactive Mobile App & Live Show Experience

Solution

It was a natural fit to incorporate Aryzta’s signature product and Tim Horton’s top performer, fresh baked donuts, to create a digital experience that consumers would not forget. We concepted, designed and developed an interactive mobile app (iOS and Android) and live show experience titled, Donut Creation Station. The app allowed trade show visitors to customize a donut to their liking by choosing a base, filling and frosting. And with Arytza’s branded selfie-stick ready to go, users could then decorate their donut with an edible selfie imprinted on fondant. This entire experience took place live on the show floor and allowed store owners to have fun while getting acquainted with the product.

Developing an Interactive Mobile App & Live Show Experience

Result

From open to close, Aryzta’s booth was packed with Tim Horton’s owners waiting to customize and enjoy their donuts. Thanks to our emphasis on user experience and seamless product design, visitors were not waiting for more than two minutes. While they waited, we were able to survey attendees to gain product insight and customer contact information. When asked, 85% of respondents said they would consider the donut station as a part of their ordering process at their restaurant locations. So, be on the lookout for a possible Donut Creation Station near you!

During the two-day show, store owners created 750 donuts, and 250+ visitors provided helpful feedback. In all the hype, the Donut Creation Station was shared 1,000 times on social media, thus spreading the word about Aryzta’s deliciousness.

If you’re curious, the most popular donut filling was marshmallow.

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