Before working with Salesforce, Tiffani was a sales, marketing, and customer service executive for startups and Fortune 500 companies. In these roles, she was recognized as one of the first to develop a robust go-to-market model for cloud-based solutions and indirect channel strategies to accommodate buying behavior changes. She left the corporate world and joined Gartner, becoming a Distinguished Analyst and Research Fellow. She won the Thought Leadership award and earned accolades from the technology world's best leaders for her cutting-edge analysis and skill at architecting bold new sales and growth strategies.
In case you missed it, we heard from Tiffani Bova, Chief Evangelist at Salesforce and the author of the Wall Street Journal bestselling book, GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani walked us through transforming selling strategies to adapt to the new now.
Almost 90% of businesses go through a growth stall at some point, typically due to internal rather than external factors. Only a small percentage of these businesses ever recover. The pandemic forced companies to step outside of their comfort zone and get used to trying uncomfortable new strategies. In the process, many found better ways of serving their customers and developed stronger relationships.
Are you or is someone you know doing Business As ’Un’usual? Pushing conventional boundaries or taking an innovative approach to business? Let us know about it and you could be a future guest speaker on our webinar series!