BUILD YOUR BRAND
Brand building means something different to each client. If you have a strong brand foundation, we can help build the brand out so it is uniform across your physical and digital sales tools. If you lack a clear brand or dislike how you are represented today, we will build a brand from the ground up. With the right insights from +strategy, we can clearly articulate your offering in a way that the customers need to hear it both in written messaging and visual identity.
You brand story is the foundation of your organization. We’ve even gone as far as calling it your brand Bible. That’s because the brand story defines who you are, what you do, who you do it for, why you do it better, and more. It also houses the guidelines for the tone and personality of the brand. The purpose is to align your team with a story that is written for the needs of your customer and clearly explains what you do. As your organization continues to evolve, your brand story does too.
BRAND IDENTITY DESIGN
The purpose of brand identity design is to create a consistent look and feel that is representative of who you are. Yes, this includes logo development. But it also includes defining brand colors, fonts, photo treatments, and any supporting visual elements. We then pull the design through to the business materials you use every day: business cards, letterhead, envelopes, etc. A meaningful and impactful brand identity is crucial for brand awareness, recognition, and recall.
Every piece of literature is an opportunity to reinforce your brand position. What do you want to be known for? Your intuitive product? Your customer service? Whatever your market position, sales tools need to be designed for quick-hitting impact. We live in a content-saturated world so your sales materials need to be visually stimulating and informative. Our team helps you ensure your sales team has the tools they need to sell and that the tools are developed in the most impactful way. Sales tools include presentations, proposals, sell sheets, digital forms, and more.
When a prospective client or job applicant walks through your door, you want them to feel welcomed and connected with your organization, right? Half the battle to closing a sale or making a hire is getting the right person through the door. Your space should make an impression on that person, giving them a taste of what it would be like to work with or for you. Arguably, branded spaces are even more important for your existing team members. Build an environment that your employees want to be and watch employee engagement and happiness grow.