Imagine transforming a recognized leader in the slag industry with key insights from their customers. Yes, it's true, we listened and responded! What started as a parent brand with mixed messaging and multiple products brands, has transformed to better serve the needs of their audiences. New brand architecture and design helped take U.S. Minerals to the next level. See the transformation.
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Wiegel Tool Works (WTW), a leader in the precision metal stamping market, keeps manufacturing on its toes by incorporating progressive technology into their processes. To advance their brand further and to match their top technology, we developed a unique brand story to capture their competitive characteristics, established brand standards with edgy fonts and colors, and sloganed “Pressing Forward” as the company tagline. And that’s not even the half of it. Not long after the new brand launch, WTW saw an immediate ROI and received several media mentions, including the Wall Street Journal and an article published in Crain’s.
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The Technology and Manufacturing Association (TMA) has established themselves as a leading voice in the manufacturing industry since 1925. The TMA recently created an externship program designed to give high school graduates hands-on experience working in manufacturing. In support of this new effort, we created the “be next” brand identity, informational one-pagers, as well as a landing page where interested prospects could gather more information and submit their application. The TMA Education Foundation was able to kick off their recruiting efforts at the International Manufacturing Technology Show (IMTS) 2016.
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When Mitsubishi Electric approached us to help generate leads for their ductless heating and cooling systems, we launched into digital strategy mode. We created a variety of online ads and email campaign strategies, such as geo-targeting and A/B testing to maximize visibility. Of those email campaigns, we created 15 separate landing pages fitted with different calls-to-action. Once the prospective buyer took an action on the landing page they were funneled into a customized nurture journey that further educated the buyer on the product or set expectations for the impending consultation. By creating multiple landing pages we were able to test functionality, compare conversion rates, and design page themes based on seasonality (such as “Living like an Eskimo” during winter months).
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VHT Studios offers photography and image enhancement services to top real estate and business professionals. However, when it came to VHT’s online presence their website wasn’t doing them any favors. Red Caffeine stepped in and did a major website makeover. We redesigned their website using the latest Foundation 6 framework to make it easily accessible on tablets, mobile devices and desktops. We also added a ton of imagery and clear messaging for each respective audience. Their new website provides a top-quality experience for their clients, and, the proof is in the results. Since launching, the new site has earned VHT 75 new leads (increase of 74%) and traffic has increased by16%.
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Every year our client KCIC attends RIMS, one of the largest and most influential conferences for the risk and insurance industry. Exhibitors try to one-up one another with games and giveaways. Red Caffeine took on the challenge to put KCIC on the map. We started months in advance with pre-show emails, blogs, booth design, and more! The true test would be seeing how the KCIC booth performed at the conference. The resulting outcome was more than any of us had hoped for. Drawing record booth visitors and a handful of “hot” leads to follow-up on, KCIC’s booth was one of the most popular at the event!
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When ABC morning news approached the DuPage Convention and Visitors Bureau (CVB) wanting to highlight all DuPage County has to offer, the DuPage CVB knew this was an amazing media opportunity that couldn't be missed. However, lacking the internal resources to pull off such a large event, they reached out to us for assistance. Naturally, we went right to work; coordinating the location of the event, brainstorming engaging segment topics to highlight throughout the show, and contacting members for audience participation. All of the hard work done by Red Caffeine, DuPage CVB and ABC, as well was the participation of over 100 attendees and 50 DuPage County interviewees, allowed the entire segment to be put on without a hitch!